HITN-TV Reports Significant Ratings Boost in Q1 2016

HITN-TV Reports Significant Ratings Boost in Q1 2016

By TV & DIGITAL

HITN-TV Reports Significant Ratings Boost in Q1 2016 notable in the first three months of this year.  According to Rentrak figures, the network’s ratings were up 23% in the first quarter of 2016 in prime time and late fringe viewing.

“Each new program we have added to our lineup since the beginning of the year has attracted additional viewers, which validates our programming shift in 2016,” said Eric Turpin, general manager of HITN.

Rentrak also reported that between fourth quarter 2015 and first quarter 2016 ratings grew 24% in two of the most attractive target markets for ad sales: men and women aged 18-49 with medium to high purchasing power. Both groups increased their prime time and late fringe viewership of the network.

The same source ranked HITN-TV among the top networks in urban centers with large Spanish-speaking populations, including Los Angeles, New York, Miami, Houston, Chicago, Dallas, Phoenix and San Francisco in prime time and late fringe viewing.

One of the factors for the significant ratings boost was the network’s emphasis on updating its programming since the start of the year. Beginning in late 2015, HITN has signed a number of agreements with content providers including BBC, Discovery Channel, National Geographic, AccuWeather, and Chef Oropeza among others.

A renewed focus on educational programming has also resulted in a variety of factual and documentary programming popular with audiences, helping position HITN among the most-watched networks among US Spanish-speaking audiences.

Turpin said all the investments that HITN has made toward improving the quality of our content has produced strong viewership results in this first uarter, “HITN will continue to add targeted documentary, factual, lifestyle and original programming to build an even stronger audience in key Hispanic markets in the United States by the end of 2016.”

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv

restaurateur Lidia Bastianich

HITN Introduces Renowned Chef and Restaurateur Lidia Bastianich to the U.S. Hispanic market

By TV & DIGITAL

(Brooklyn – 05/03/16) – The Hispanic Information and Telecommunications Network (HITN), the leading media company in offering educational content relevant to the Spanish-speaking audience of the United States, brings to its network screens celebrated chef, entrepreneur and restaurateur Lidia Bastianich with an entertaining cooking show.

La Italia de Lidia en América (‘Lidia’s Italy in America’) is the Spanish-language version of a program designed to educate and entertain food-loving audiences. Acclaimed chef Lidia Bastianich takes viewers by the hand on an exciting culinary journey through different American cities.

I am so pleased to be joining the HITN family, offering viewers my series, Lidia’s Italy and Lidia’s Italy in America. I know how important family and cooking is to me, and I know it will resonate with this wonderful Spanish speaking community in America. It’s an honor to be sharing my tradition of food, wine, culture and my cuisine with the Hispanic community.” said Lidia Bastianich Chef and Entrepreneur.

In each episode of La Italia de Lidia en América the chef offers up the ingredients of the cultural fusion between Italy and the United States. In her way, every place she visits is a window on to interesting facts that show viewers how the influence of the rich Italian culture is reflected in various aspects of the culture of the American people, in cuisine, music and artistic expression.

La Italia de Lidia en América is a stellar show hosted by acclaimed chef Lidia Bastianich, who is given to the task of showing our viewers, in a lively and lighthearted way, various facets of Italian culture, while highlighting the great influence that Italian cuisine has had on American cuisine over the years,” said, HITN General Manager Eric Turpin.

Lidia Bastianich has managed to combine the two greatest passions of her life, her love for her family and her passion for cooking, to develop a successful career in business. The prominent chef is the author of several internationally best-selling cookbooks and, as a successful businesswoman, is the owner of several restaurants in the United States and of a thriving gastronomic enterprise, which she manages with the support of her children.

La Italia de Lidia en América premieres on Saturday, May 7, at 4:00 pm ET / 1: 00 pm Pacific.

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv

La Llamarada

HITN-TV and WIPR TV Present ‘La Llamarada,’ Simulcast in Puerto Rico and the US

By TV & DIGITAL

(Brooklyn, N.Y. – 06/02/2016) – The Hispanic Information and Telecommunications Network (HITN) and the Puerto Rico Public Broadcasting Corporation (WIPR) announced the simulcast of the made-for-TV movie ‘La Llamarada’ in early June, an initiative specifically targeting Spanish-speaking audiences in the United States and Puerto Rico.

La Llamarada’ is a film inspired by the classic literature of Puerto Rican writer Enrique Laguerre. HITN-TV and WIPR will present the world premiere of this historical epic on June 6 during primetime at 8:00 p.m.

“We are proud to present US audiences with the screen version of the classic Puerto Rican novel ‘La Llamarada,’” remarked Florentina Almonte, Director of Programming at HITN-TV.

La Llamarada’ is the latest original production by the Puerto Rico Public Broadcasting Corporation (WIPR)’s Programa Dramático para Televisión Lucy Boscana, a program that encourages cultural productions that highlight Puerto Rican history.

With this production WIPR strengthens its educational and cultural mission as a public broadcaster,” said Cecille Blondet, President of the Puerto Rico Public Broadcasting Corporation. “The quality of our content is a priority in all we do, and ‘La Llamarada’ is an excellent example. We are excited to share this production with Spanish-speaking audiences in Puerto Rico and beyond.

La Llamarada’ is widely considered the best representation in twentieth-century literature of the struggles of sugarcane workers in Puerto Rico in the 1930s. Playwright Roberto Ramos-Perea adapted the screenplay for the production, which was filmed in HD format and features a cast of well-known actors and local talent.

La Llamarada’ will air simultaneously on HITN-TV and WIPR TV on Monday, June 6 at 8:00 pm, ET / 5:00 PT and on Saturday, June 11 at 9:00 pm, ET / 6:00 pm PT. For a trailer of the film La Llamarada produced by WIPR TV go to: https://vimeo.com/154903751

About WIPR

The Puerto Rico Public Broadcasting Corporation (WIPR) was created in 1949 with the mission of promoting educationa and cultural programming. It currently operates two radio stations: 940AM and Allegro 91.3FM; 2 television stations: WIPR (San Juan) and WIPM (Mayagüez), to live streaming of its programming please visit: http://www.wipr.pr/tv/envivo/

 

About Programa Dramático para Televisión Lucy Boscana

Programa Dramático para Televisión Lucy Boscana encourages the production of cultural programming based on Puerto Rican history as well as novels, musical comedies, miniseries and single episodes showcasing local talent and topics through workshops made possible by local state funding.

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv

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