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MAXIMILIANO VACCARO DIRECTOR DIGITAL SERVICES

HITN TV Names Maximiliano Vaccaro Director Of Digital Services

By HITN

Brooklyn, NY HITN, the leading Spanish-language network that offers educational and entertaining programming to more than 44 million households across the United States, announced the appointment of Maximiliano Vaccaro as Director of Digital Services.  Vaccaro, who will be based in Miami, will join the company as of Monday, May 1 and report directly to Television and Digital Services Head Guillermo Sierra.

Maximiliano is known as one of the most creative and talented professionals in the Pay TV industry in Latin America and the US Hispanic market,Sierra commented. “He will play a crucial role in our efforts to bring our growing audience a competitive offering of products and services in the increasingly important digital arena.

“We are pleased to incorporate an executive with Maximiliano’s professional background and experience into the HITN team,” HITN’s Marketing Director, Angel Audiffred, added. “His addition to our company will help us develop new tools to strengthen our marketing initiatives and allow audiences to access our content on a variety of different platforms.

Vaccaro will be responsible for implementing HITN’s strategy to complement its television offering with cutting-edge digital services. In addition to launching an OTT platform, the network is working to expand its online content and services.

Vaccaro has extensive experience as a strategist and developer of digital products and services.  Before joining HITN, he spent more than 10 years at Discovery Networks Latin America/US Hispanic, where he conceived and implemented new platforms and social media initiatives for all of the company’s networks and led the launch of its digital products and services in Latin America, Brazil and the US Hispanic market.  Previously, he developed and executed BTL campaigns in his native Argentina for clients including Procter & Gamble, Citibank, Clarin Media Group, Danone and Microsoft Argentina.  Recently he has been involved in project development for companies such as Netflix, PlayStation and Marriott.

For the last four years, Vaccaro has been a member of the judging panel for the International Digital Emmy Awards.  He has been nominated for a number of industry accolades, including a Webby and CableFAX Best of the Web Award for developing the Discovery Kids Latin America website. He received a Promax Gold Award for Doki’s Laboratory Game and nominations for Digital Emmy and Webby awards for his work on Huella Latente Interactive.

Vaccaro has a degree in graphic design from Universidad de Buenos Aires.  He is fluent in Spanish and English.

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv

Social Good Leader - Tu Momento 2016

HITN Wins Award Social Good Leader of The Year

By HITN

Brooklyn, NY – HITN, a non-profit organization with a Spanish-language media network that provides educational and entertainment programming to more than 44 million households in the United States, was awarded Cynopsis Media’s Social Good Leader award for its innovative Tu Momento 2016 campaign.

A Social Good Leader

Tu Momento 2016 (Your Moment 2016) was an educational and informational campaign designed and produced by HITN to help Hispanics across the country better understand the U.S. presidential election process. The campaign, launched April 2016, released a new educational video every few months that coincided with the ongoing events of the presidential election that took place last year. Tu Momento addressed questions like: What is a political convention? Who are super delegates? How does the Electoral College work? By using a combination of short vignettes designed with info-graphics, along with carefully crafted explanations, HITN took complicated subject matter and successfully communicated to its viewers the importance of better understanding the details of the presidential electoral process.

“What an honor to win this award and to be named the Social Good Leader of the year,” says Guillermo Sierra, Head of Television at HITN. “Everyday, we continue to strive to do good work at HITN and it is our responsibility to deliver content to its audience so more Hispanics and Latinos understand that, as Americans, we too should have a voice.”

The Tu Momento 2016 campaign took a life of its own when as an added incentive to ensure that HITN Hispanic viewers did the research that Tu Momento 2016 encouraged, HITN created the Vive Tu Momento Contest (Live Your Moment). This contest was not a game of luck, but rather a test of knowledge. Participants were challenged to utilize their grasp of the presidential election and their understanding of the Electoral College to present an analysis of how each state would vote on election night. The winner of this contest would win a historic three-day, all-inclusive trip to experience the 2017 Presidential Inauguration.

HITN’s winner, who actually voted for the first time this year, proved to be even more politically astute than most experienced political consultants. She correctly predicted how 46 states would vote; attributed her success to the Tu Momento campaign. It was her commitment to a thorough search and a sound analysis that had earned this intelligent and diligent Latina a trip to Washington, D.C. for the 2017 Presidential Inauguration.

HITN is more than pleased, we are overwhelmed to be recognized for our groundbreaking series on educating Hispanics about the election process,” says Gerson Borrero, host of HITN’s Tu Momento 2016. “Tu Momento 2016 was our first production toward offering this kind of programming, and HITN will continue to create content that serves the interest of our audience.”

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv

tv production service hub

HITN and Imagina US Partner to Establish A Full TV Production Service Hub

By HITN

Partnership will deliver full-service production resources to NYC Market  along with new jobs and economic growth to Downtown Brooklyn with a new TV Production Service Hub

Brooklyn, NY – HITN, the first non-commercial, Spanish-language media company that delivers educational programming to more than 42 million homes nationwide on satellite and cable, has entered into a new partnership agreement with Imagina US, a leading production and broadcast company for the U.S. Hispanic and Latin American markets. The partnership will leverage HITN’s 20,000 plus sq. ft. studios in the Brooklyn Navy Yard in Downtown Brooklyn with spectacular views of the Manhattan Freedom Tower and the Williamsburg Bridge, with Imagina US’s 20-year track record in technical, production and audiovisual expertise, to provide a one-stop shop for production, post-production and network origination services to serve broadcast and production clients in the New York City area.

This has been an incredible year for HITN and this new partnership with Imagina US represents another milestone in HITN’s evolution. In addition to the educational and cultural programing HITN has provided for years, it will soon also offer high-quality, full-service production resources to the truly diverse market that is New York City,” said Mike Nieves, President and CEO of HITN. “This partnership also aligns with HITN’s commitment to our local community by delivering yet another important project to the ever growing Downtown Brooklyn area and by presenting career opportunities to our young neighbors who are interested in working in the media industry.

By entering into this strategic partnership with HITN, Imagina US continues to expand its presence in an important market and it will open new doors to clients and communities,” said Irantzu Diez-Gamboa, President of Imagina US.We are proud of the exceptional group of professionals we have to manage HITN’s broadcast and production needs as well as those of third party clients in the New York area. 

Imagina US is the Americas division of Imagina Group, a European leader in the entertainment industry, focused on providing the best audiovisual one-stop-shop, covering clients’ production, post-production, technical and commercial needs. Imagina US, founded in 1999, is a pioneer production company in the US Hispanic TV industry and a key partner for the successful development and distribution of audiovisual content. Imagina US had revenue of approximately $54 million in 2015; its service portfolio includes: content production, post-production, management and TV rights acquisition, distribution and broadcast of TV networks, among others. For more info: http://www.imaginaus.com/

About HITN

HITN-TV es la compañía líder de medios en idioma español, enfocada en programación educativa y cultural para toda la familia. Alcanza a más de 44 millones a través de los EE. UU. y Puerto Rico por DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, y Cablevision. Para más información, visite  www.hitn.org

DNC

HITN to be Lead Sponsor of Premiere Latino Event Being Held During the DNC in Philadelphia

By HITN

Brooklyn, N.Y. HITN confirmed it would be one of the lead sponsors of Latinos Unidos; Leading America Celebration, the premiere Latino event taking place at the Philadelphia Marriott Hotel and scheduled to coincide with the Democratic National Convention (DNC). The National Hispanic Caucus of State Legislators (NHCSL) is hosting the event.

This important event is a celebration of Hispanic organizations, as fifteen of the leading national groups join together to amplify the Latino impact in the 2016 Presidential elections. It will be an evening of star power as celebrities and musical entertainers join forces with the nation’s political leaders.

HITN is proud to be a lead sponsor of the Latinos Unidos; Leading America event. We recognize Latinos have an important role in this presidential election and are committed to being a partner that Latinos across the country can count on for all the information and resources needed to make an informed decision – just as we did with our Tu Momento 2016 educational campaign.” stated Mike Nieves, President and CEO of HITN.

Last April, HITN launched Tu Momento 2016 (Your Moment 2016), an educational campaign designed to explain the workings of the U.S. electoral system to the Hispanic community via a series of vignettes that touch on topics such as the electoral college, delegates and party-based conventions. Also, this year, HITN has provided convention coverage with a detailed summary and analysis of the Republican National Convention with a similar recap to follow of the top moments from the Democratic party’s convention. HITN will continue to cover the electoral process with a variety of live and detailed coverage through Election Day in November.

NHCSL President Angel Cruz and Senator Iris Y. Martínez (IL), DNC Hispanic Caucus Chair will lead the Latinos Unidos; Leading America Celebration.

What: HITN Sponsors

Latinos Unidos; Leading America Celebration

When: July 26, 2016 / 10:00 pm to 1:00 am

Where: Philadelphia Marriott Hotel

About HITN

HITN-TV is the largest non-commercial Hispanic network in the United States, offering educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, please visit www.hitn.tv