HITN Increases Prime Time Viewership 69% on Trend Reports

For Immediate Release

April 18, 2011

Hispanic Information and Telecommunication Network, Inc. (HITN) President and CEO, Jose Luis Rodriguez, today announced that HITN is hitting its stride with record growth during the current broadcast year. According to Rentrak data, HITN’s audience is trending up hitting +48% in March 2011 compared to October 2010.[1] Growth was particularly strong in Prime Time which registered a gain of +69%.[2]

 

Florentina Balseca, Programming Director said, “Our programming strategy is built to expand our content library based on the needs of our audience. The upward trend in viewership reflects the fact that we are continuing to meet their demand and provide our viewers the tools they need to navigate life in the U.S. We attribute our significant increases to drawing more attention and focus to the areas of health, life skills, and educational documentary series.”

 

The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN's mission is to advance Hispanics by providing engaging educational entertainment that empowers the community to serve as an ever-growing engine of intellectual power and progress. HITN-TV is the first U.S.-owned, non-commercial, Spanish-language media company; delivering educational programming to more than 36 million homes nationwide on Satellite and Cable. HITN is also the largest holder of Educational Broadband Spectrum (EBS) in the US, supporting the next generation of wireless broadband networks and creating new opportunities to deliver educational content and connect communities. Visit us online at http://www.hitn.tv/.



Source: Rentrak TV Essentials.

[1]Total Day HHLD Delivery March 2011 vs October 2010.

[2]Prime (M-Su 8p-11p) HHLD Delivery March 2011 vs October 2010.

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