The Alliance will Combine El Diario’s Superior Content with HITN’s Multimedia Television Capabilities
to Further Increase Audience and Engagement

For Immediate Release

New York, NY (November 23, 2010) – El Diario, the leading Spanish-language daily newspaper in New
York, announced a partnership with The Hispanic Information and Telecommunications Network, Inc.
(HITN) to exchange television, print, online and mobile content that will enhance the multimedia
experience for their respective Hispanic audiences.

The partnership will create content exchange between El Diario’s print, online and mobile
platforms to HITN’s television and online platforms. In addition, the partners are working
together to create new multimedia content channels for both sites. In an initiative to cross
promote across all platforms, El Diario will feature HITN’s education and entertainment content
across a variety of video and multimedia enhanced platforms. Content features will range from
health and lifestyle, education, culture, entertainment and politics. HITN’s website, hitn.tv, in
turn will also have access to El Diario’s quality local content across its print, online and mobile
platforms, significantly increasing HITN’s Hispanic reach and exposure. Unique content features
across the board include bilingual capabilities and local and community based programs and
initiatives, features that clearly resonate with both El Diario’s and HITN’s Hispanic audiences.
“We're excited to broaden our reach and multimedia capabilities through this partnership with HITN. This
agreement combines El Diario’s quality content and dedicated Hispanic audience with HITN’s strength in
television content and multimedia capabilities,” said Rossana Rosado, Publisher and CEO of El Diario.
“It's exciting to see the merger of our unique content capabilities translated to the web. These areas are
now at the heart of our audiences’ online experiences and at the core of both of our businesses.”

“As the nation’s first Hispanic public television network, HITN is proud to join impremedia and
El Diario, the nation’s first Hispanic paper, to bring more information to our community.
Together, we will provide more options, on multiple platforms to enhance access and expand our
quality content. We will continue to put the interests and issues of our community first.”

About El Diario
Founded in 1913, El Diario is also the oldest Spanish-language daily newspaper in the country.
El Diario has won numerous prizes for its investigative and community journalism and was corecipient
of the José Martí Award as best Spanish-language newspaper in the United States in
2005 by the National Association of Hispanic Publishers. For more information, visit our
website at: www.impre.com/eldiariony.

About ImpreMedia
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print.
ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27
properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S.
Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper
publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent
63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El
Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com, www.laopinion.com,
www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com,
www.rumbonet.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com,
www.impreautos.com.

Contact
Jacquelynn Carrera
Jacquelynn.carrera@impremedia.com
(213) 896-2368

About HITN
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in
1983 as a private non-profit organization to create a network of non-commercial
telecommunications facilities to advance the educational, social, cultural, and economic
aspirations of Hispanics. Today HITN-TV remains the first and only media conduit offering
educational, enriching and empowering content to our nation’s fastest growing ethnic group.
HITN is available on Dish Network; DirecTV; Time Warner Cable (NY, NJ, and TX); Comcast
(IL, CO); Charter (CA, NV, WA, GA); AT&T U-verse and Verizon FiOs nationwide. For more
information please visit www.hitn.org.

Contact
Danielle Montoya
HITN Director of Communications and Public Relations
(646) 731-3627